Description: Presented at June 1986 Spring Meeting. This session discussion is about the expenses in direct-response marketing, advertising compliance, risk selection techniques - unfair discrimination, agent supported regulation, use of telephone solicitors and direct response product design.

Description: This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: This session discussion is about marketed health products, distribution methods, and experience. Discussion includes direct response, return of premium, accident, hospital indemnity, hospital income, medicare supplement, nursing home indemnity, long-term care and AIDS. From Record of the Society of Actuaries 1987 Vol. 13, No. 1.

Description: Full version of Reinsurance News, July 2007, Issue No. 60.

Description: President Smith's speech focuses on the need for actuaries to be better spokepeople and advocates for good sound improvement in social programs like Social Security, Medicare and Health Care reform.

Description: Discusses strategic pricing and product development [as employed by a niche marketer], differences in marketing and pricing between traditional and non-traditional marketing, and the reasons for differences in product and product development process between traditional and non-traditional distribution systems. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: This session discussion is about the trends in a life insurance products in the 1980s have included graded premium whole life, universal life, excess interest whole life, variable life and single premium whole life. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: This letter from the President of the SOA finds that the changing nature of the risks our stakeholders face creates an opportunity for the actuarial profession, if our reactions meets their needs. From The Actuary, February 2012, Volume 9, Issue 1.

Description: 1993 SOA Annual Meeting, New York. This session was about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing.

Description: The author, noting the inadequacy of traditional ‘rules of thumb’ used for profit objectives, demonstrates that, assuming a stock life insurance company’s objective is to maximize its current value, the profit objective can be expressed as maximizing ‘the present value of book profits per unit of limiting constraint.’ Includes discussion and author’s review of discussion. From Transactions of Society of Actuaries 1983 Volume 35.